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We use this model to generate more and more install .when a customer clicks an ad, the ad must make an impression. CPI is the average amount you pay each time a potential customer v


The term 'cost per action” (CPA) is an online advertising digital marketing strategy that allows an advertiser to pay for a particular action from a potential customer. 


CPM is the price for every 1,000 potential customers who see your ad. It’s the standard unit for assessing the cost effectiveness of a campaign.


Cost per lead, often abbreviated as CPL.
When a user clicks on the advertisement, he is sent to the business' website..


Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC)
marketing campaigns.​


Cost per acquisition or cost per sale. Here the advertiser pays only if a purchase is made. This is relatively low-risk way to buy media because the advertiser only pays when revenue is driven.

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